Experts in experiences

Experts in
Experience

Who is Lelch?

We harness technology to create harmony, joy, peace of mind and deeper connections. Since our founding in 2011, we've been dedicated to designing and integrating cutting-edge technology solutions that are sensory and often unseen, but always thoughtfully designed to amplify the most stunning spaces and never detract.

We also back up our work with exceptional long-term service and support. Our mission is to create environments where technology and design coexist in balance and harmony, delivering unforgettable experiences for our clients.

Experts in Experiences

Behind the tagline is a deeply passionate, technically masterful team that truly believes in innovation, gorgeous spaces and connected living.

We harness technology to create harmony, joy, peace of mind and deeper connections. Since our founding in 2011, we've been dedicated to designing and integrating cutting-edge technology solutions that are sensory and often unseen, but always thoughtfully designed to amplify the most stunning spaces and never detract from the overall look or vision.

We also back up our work with exceptional long-term service and support. We've sadly seen too much disappointment due to a shocking lack of support. Our dedicated team sticks around, shows up, anticipates, provides remote and even preventative service, and so much more. We genuinely love what we do too much to not regularly show our clients how much we care.

Our Values:

If you can power it on or off, it’s on our menu of services. But it’s our hearts that make it happen. At Lelch, we live our values. They drive everything we do:

Innovation

We don’t just keep up. We create whole new worlds. From brilliant lighting design to smart systems that anticipate your needs, we bring fresh thinking to every detail, constantly evolving to stay ahead of what’s possible.

Excellence

An easy value to say. A proud one to own. Everyone at Lelch holds themselves and each other to the highest standard — technically, creatively, and personally. Every project is a reflection of our commitment to precision, beauty, lasting performance and the highest level of service.

Kindness

Respect is the foundation of everything we build. We show up with empathy, listen closely, and treat every client, partner, and teammate with care. Kindness isn’t a soft skill — it’s the muscle of trust. And makes great work feel good, too. We’re here for it.

Hustle

We move and respond with urgency, energy, and pride. No matter the challenge, we lean in and get it done: quickly, thoughtfully, and without shortcuts. Because our clients count on us to serve and deliver all day, every day, and we don’t take that lightly.

We Create

Dynamic Harmony

Harmony, yes. But flexible. Responsive. Evolving. Balance isn’t stillness alone. It’s mastery within movement. At Lelch, we call this dynamic harmony, and we work to achieve it on every project. We proudly curate new, extraordinary and dynamic elements into a harmonious, cohesive experience, even when those elements are interacting in complex ways or unique environments. We create systems that understand that while a space itself may have limits, what happens within it does not. Life, work, the harmony we all seek... isn’t static. It’s beautiful, moving, and resilient.

People Magic

We are expert designers, dreamers and doers and absolutely love what we do. We regularly work collaboratively with some of the best architects, builders, and interior designers in the Twin Cities to ensure that every project is executed flawlessly from concept to completion. Meet Team Lelch.

Alex Lelchuk
Founder + Systems Designer Alex Lelchuk
Amanda Earle
Commercial Systems Designer Amanda Earle
Derek LaPlante
Residential Systems Designer Derek LaPlante
Andrew Leddick
Systems Designer Andrew Leddick
Masha Romer
Director of Business Development Masha Romer
Rhi Rhoel
Executive Assistant & Marketing Coordinator Rhi Rhoel
Jill Lelchuk
Events Manager Jill Lelchuk
Renee Parker
Lighting & Shades Manager Renee Parker
Sarah Anderson
Lighting Designer Sarah Anderson
Alex Stohlmann
Lighting & Shades Specialist Alex Stohlmann
Nick Gagnon
Senior Project Manager Nick Gagnon
Jesse Steiner
Project Manager Jesse Steiner

People Magic

We are expert designers, dreamers and doers and absolutely love what we do. We regularly work collaboratively with some of the best architects, builders, and interior designers in the Twin Cities to ensure that every project is executed flawlessly from concept to completion. Meet Team Lelch.
Founder + Systems Designer

Alex Lelchuk

Commercial Systems Designer

Amanda Earle

Residential Systems Designer

Derek LaPlante

Systems Designer

Andrew Leddick

Director of Business Development

Masha Romer

Executive Assistant + Marketing Coordinator

Rhi Roehl

Events Manager

Jill Lelchuk

Lighting and Shades Manager

Renee Parker

Lighting Designer

Sarah Anderson

Lighting and Shades Specialist

Alex Stohlmann

Senior Project Manager

Nick Gagnon

Project Manager

Jesse Steiner

Commercial Project Manager

Jeremy Rosenberg

Residential Project Manager

Quintin Schneider

Project Manager

Erik N

Director of Operations

Sarah Hale

Production Coordinator

Natalie Rajitar

Customer Experience Manager

Jennifer Niemela

Service Technician

Tom K

Service Technician

Michael M

Director of Engineering + Procurement

Misha Lelchuk

Senior Engineer

Lucas C

Engineer

Trevor C

Engineer

Jacob B

Controller

Clark H

Bookkeeper

Brigid G

Senior Technician

Ryan E

Lead Technician

Curtis N

Lead Technician

Charley B

Lead Technician

Josh B

Lead Technician

Michael G

Lead Technician

Will P

Lead Technician

Bobby B

Lead Technician

Matt M

Lead Rack Technician

Jacob R

Technician

Jonathan V

Technician

Erik N

Technician

Derek F

Technician

Taylor L

Technician

Skyler S

Technician

Troy G

Technician

Matt G

Technician

Joe L

Technician

Mark O

Warehouse Assistant

Garrett B

Office Security

Bodhi

Quality Control

Harold